Human Resources

Talent Acquisition Strategy and Employer Branding

Competition for skilled people is intense, and organisations that hire well grow faster. This course covers modern talent acquisition strategy: workforce demand planning, employer value proposition, employer branding across channels, sourcing and candidate experience, recruitment analytics and working with hiring managers.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Posting adverts and waiting is no longer enough. You will learn to attract and hire the people your organisation needs.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Strategy workshops, EVP development, recruitment funnel analysis, sourcing practice and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Align talent acquisition with workforce plans
Develop an employer value proposition
Build employer branding campaigns
Source candidates through multiple channels
Design a strong candidate experience
Measure recruitment effectiveness

Target audience

Who should attend.

This course is suitable for:

Talent acquisition and recruitment managers
HR business partners
Employer branding professionals
Hiring managers
Recruitment agency consultants

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Recruitment strategy
Employer branding
Sourcing
Candidate experience
Recruitment analytics

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Talent Acquisition Strategy

09:00–10:08Workforce demand
10:08–11:00Talent markets
11:00–11:30Coffee break
11:30–11:45Talent markets (continued)
11:45–12:53Strategy elements
12:53–14:00Exercise

Day 2Employer Value Proposition

09:00–10:08What candidates value
10:08–11:00Defining the EVP
11:00–11:30Coffee break
11:30–11:45Defining the EVP (continued)
11:45–12:53Testing with employees
12:53–14:00Workshop

Day 3Employer Branding

09:00–10:08Channels and content
10:08–11:00Social media and careers sites
11:00–11:30Coffee break
11:30–11:45Social media and careers sites (continued)
11:45–12:53Measuring brand
12:53–14:00Case study

Day 4Sourcing and Experience

09:00–10:08Sourcing channels
10:08–11:00Candidate journey
11:00–11:30Coffee break
11:30–11:45Candidate journey (continued)
11:45–12:53Hiring manager partnership
12:53–14:00Exercise

Day 5Measuring Success

09:00–10:08Recruitment metrics
10:08–11:00Quality of hire
11:00–11:30Coffee break
11:30–11:45Quality of hire (continued)
11:45–12:53Continuous improvement
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

All courses

The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.