Public Relations

Stakeholder Mapping and Engagement

Organisations succeed when they understand and engage the people who affect or are affected by their decisions. This course covers identifying stakeholders, mapping influence and interest, understanding stakeholder concerns, engagement planning, consultation methods, managing conflict and measuring engagement.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Overlooked stakeholders can delay projects and damage reputation. You will learn to engage the right people at the right time.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Stakeholder mapping workshops, engagement planning, consultation simulations and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Identify relevant stakeholders
Map influence, interest and attitudes
Understand stakeholder concerns
Plan engagement approaches
Run consultations effectively
Manage conflict and measure engagement

Target audience

Who should attend.

This course is suitable for:

Communication and PR managers
Project managers
Government relations staff
CSR professionals
Senior managers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Stakeholder identification
Mapping
Engagement planning
Consultation
Conflict management

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Stakeholder Thinking

09:00–10:08Who stakeholders are
10:08–11:00Why engagement matters
11:00–11:30Coffee break
11:30–11:45Why engagement matters (continued)
11:45–12:53Case studies
12:53–14:00Exercise

Day 2Mapping

09:00–10:08Influence and interest
10:08–11:00Attitudes
11:00–11:30Coffee break
11:30–11:45Attitudes (continued)
11:45–12:53Mapping tools
12:53–14:00Workshop

Day 3Planning Engagement

09:00–10:08Engagement levels
10:08–11:00Methods
11:00–11:30Coffee break
11:30–11:45Methods (continued)
11:45–12:53Timing
12:53–14:00Exercise

Day 4Consultation

09:00–10:08Consultation design
10:08–11:00Facilitation
11:00–11:30Coffee break
11:30–11:45Facilitation (continued)
11:45–12:53Feedback
12:53–14:00Simulation

Day 5Conflict and Measurement

09:00–10:08Managing opposition
10:08–11:00Measuring engagement
11:00–11:30Coffee break
11:30–11:45Measuring engagement (continued)
11:45–12:53Review
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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