Marketing & Communication

Search Engine Optimisation and AI Search Visibility

Customers now discover organisations through search engines and AI assistants that summarise answers. This course teaches modern SEO and AI search visibility: keyword and intent research, technical SEO, content quality and structure, structured data, links and authority, and how to be cited by AI search tools.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

If you are not found in search and AI answers, you are invisible to many buyers. You will learn practical steps to grow organic visibility.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Site audits, keyword research practice, content optimisation workshops and analytics exercises.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Understand how search engines and AI assistants find and rank content
Research keywords and search intent
Fix common technical SEO issues
Create content that ranks and gets cited
Use structured data effectively
Measure organic search performance

Target audience

Who should attend.

This course is suitable for:

Digital marketers
Website and content managers
SEO specialists
Marketing managers
Small business owners

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Keyword research
Technical SEO
Content optimisation
Structured data
Search analytics

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1How Search Works

09:00–10:08Crawling, indexing and ranking
10:08–11:00AI search and answer engines
11:00–11:30Coffee break
11:30–11:45AI search and answer engines (continued)
11:45–12:53Audit of a website
12:53–14:00Exercise

Day 2Research

09:00–10:08Keywords and intent
10:08–11:00Competitor analysis
11:00–11:30Coffee break
11:30–11:45Competitor analysis (continued)
11:45–12:53Topic clusters
12:53–14:00Workshop

Day 3Technical SEO

09:00–10:08Site structure and speed
10:08–11:00Indexing issues
11:00–11:30Coffee break
11:30–11:45Indexing issues (continued)
11:45–12:53Structured data
12:53–14:00Exercise

Day 4Content and Authority

09:00–10:08Helpful content
10:08–11:00Expertise signals
11:00–11:30Coffee break
11:30–11:45Expertise signals (continued)
11:45–12:53Links and mentions
12:53–14:00Case study

Day 5Measurement

09:00–10:08Search Console and analytics
10:08–11:00AI visibility tracking
11:00–11:30Coffee break
11:30–11:45AI visibility tracking (continued)
11:45–12:53SEO roadmap
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.