Governance & Compliance

Reputation Risk Management

Reputation is one of the most valuable assets an organisation has, and one of the hardest to protect. This course covers reputation risk management: understanding stakeholder expectations, identifying reputational drivers and threats, integrating reputation into risk management, monitoring sentiment, preparing for issues and recovering trust.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

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Why attend

From knowledge to real-world impact.

Reputational damage can destroy value faster than almost any other risk. You will learn to manage reputation proactively.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Case studies of reputational crises, risk mapping workshops, sentiment monitoring demonstrations and scenario exercises.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Explain drivers of corporate reputation
Identify reputational risks and triggers
Integrate reputation into enterprise risk management
Monitor reputation and stakeholder sentiment
Prepare issue and crisis responses
Rebuild trust after reputational damage

Target audience

Who should attend.

This course is suitable for:

Risk managers
Communication and PR professionals
Senior executives
Compliance and ethics officers
Board members

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Reputation analysis
Risk integration
Sentiment monitoring
Issue preparation
Trust recovery

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Reputation

09:00–10:08What reputation is
10:08–11:00Value and drivers
11:00–11:30Coffee break
11:30–11:45Value and drivers (continued)
11:45–12:53Case studies
12:53–14:00Exercise

Day 2Identifying Risks

09:00–10:08Triggers and threats
10:08–11:00Stakeholder expectations
11:00–11:30Coffee break
11:30–11:45Stakeholder expectations (continued)
11:45–12:53Risk mapping
12:53–14:00Workshop

Day 3Integration

09:00–10:08Reputation in ERM
10:08–11:00Indicators
11:00–11:30Coffee break
11:30–11:45Indicators (continued)
11:45–12:53Ownership
12:53–14:00Exercise

Day 4Monitoring and Preparation

09:00–10:08Sentiment monitoring
10:08–11:00Issue planning
11:00–11:30Coffee break
11:30–11:45Issue planning (continued)
11:45–12:53Scenarios
12:53–14:00Simulation

Day 5Recovery

09:00–10:08Response strategies
10:08–11:00Rebuilding trust
11:00–11:30Coffee break
11:30–11:45Rebuilding trust (continued)
11:45–12:53Learning
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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