Public Relations

Press Conference Management

Press conferences put an organisation in front of the media at key moments. This course covers when to hold a press conference, planning and logistics, invitations and accreditation, preparing speakers, press kits, running the event, managing Q&A, live streaming and follow-up.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

A badly managed press conference can create the wrong headlines. You will learn to plan and run them professionally.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Planning exercises, press kit development, mock press conferences with Q&A and debriefs.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Decide when a press conference is appropriate
Plan logistics and set-up
Manage invitations and accreditation
Prepare speakers and press kits
Run the press conference and manage Q&A
Live stream and follow up effectively

Target audience

Who should attend.

This course is suitable for:

PR and media relations officers
Press office staff
Event managers
Spokespeople
Communication managers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Event planning
Logistics
Speaker preparation
Q&A management
Follow-up

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Press Conferences

09:00–10:08When to hold one
10:08–11:00Alternatives
11:00–11:30Coffee break
11:30–11:45Alternatives (continued)
11:45–12:53Case studies
12:53–14:00Exercise

Day 2Planning

09:00–10:08Venue and set-up
10:08–11:00Timing
11:00–11:30Coffee break
11:30–11:45Timing (continued)
11:45–12:53Invitations
12:53–14:00Workshop

Day 3Speakers and Materials

09:00–10:08Speaker briefing
10:08–11:00Press kits
11:00–11:30Coffee break
11:30–11:45Press kits (continued)
11:45–12:53Visuals
12:53–14:00Exercise

Day 4Running the Event

09:00–10:08Moderation
10:08–11:00Q&A
11:00–11:30Coffee break
11:30–11:45Q&A (continued)
11:45–12:53Live streaming
12:53–14:00Mock press conference

Day 5Follow-Up

09:00–10:08Media follow-up
10:08–11:00Coverage review
11:00–11:30Coffee break
11:30–11:45Coverage review (continued)
11:45–12:53Debrief
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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