Public Relations

Photography and Video for PR Teams

PR teams increasingly produce their own photos and videos for news, social media and internal channels. This course covers visual storytelling, smartphone and camera basics, composition, lighting and sound, interview filming, editing basics, event coverage and managing image rights and consent.

5 days Classroom or live online English

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Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Good visual content no longer needs a big agency budget. You will learn to create professional photos and videos in-house.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Hands-on shooting with smartphones, editing exercises, event coverage practice and critiques.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Plan visual stories for PR
Use camera and smartphone settings effectively
Apply composition and lighting principles
Record good-quality sound and interviews
Edit short videos
Manage image rights and consent

Target audience

Who should attend.

This course is suitable for:

PR and communication officers
Social media staff
Content creators
Internal communication staff
Event teams

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Visual planning
Photography
Video production
Editing
Rights management

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Visual Content

09:00–10:08Uses in PR
10:08–11:00Visual storytelling
11:00–11:30Coffee break
11:30–11:45Visual storytelling (continued)
11:45–12:53Shot lists
12:53–14:00Exercise

Day 2Photography

09:00–10:08Composition
10:08–11:00Lighting
11:00–11:30Coffee break
11:30–11:45Lighting (continued)
11:45–12:53Smartphone techniques
12:53–14:00Practice shoot

Day 3Video

09:00–10:08Framing
10:08–11:00Sound
11:00–11:30Coffee break
11:30–11:45Sound (continued)
11:45–12:53Interviews
12:53–14:00Practice shoot

Day 4Editing

09:00–10:08Editing basics
10:08–11:00Captions
11:00–11:30Coffee break
11:30–11:45Captions (continued)
11:45–12:53Formats
12:53–14:00Hands-on

Day 5Events and Rights

09:00–10:08Event coverage
10:08–11:00Consent and rights
11:00–11:30Coffee break
11:30–11:45Consent and rights (continued)
11:45–12:53Asset libraries
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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