Marketing & Communication

Newsletter Marketing for B2B Companies

Newsletters remain one of the most effective ways to stay in front of business customers. This course covers B2B newsletter strategy: audience segmentation, valuable content mix, design and readability, list growth and consent, deliverability, automation and measuring opens, clicks and pipeline influence.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

A good newsletter keeps you top of mind until customers are ready to buy. You will learn to create newsletters people look forward to.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Newsletter audits, content planning, design exercises and analytics review.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Define newsletter goals and audiences
Plan a valuable content mix
Design readable newsletters
Grow subscriber lists with proper consent
Improve deliverability
Measure engagement and business impact

Target audience

Who should attend.

This course is suitable for:

B2B marketers
Content managers
Communication managers
Sales and business development staff
Small business owners

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Newsletter strategy
Content planning
Design
List management
Analytics

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Newsletter Strategy

09:00–10:08Role of newsletters
10:08–11:00Goals
11:00–11:30Coffee break
11:30–11:45Goals (continued)
11:45–12:53Audience
12:53–14:00Exercise

Day 2Content

09:00–10:08Content mix
10:08–11:00Editorial voice
11:00–11:30Coffee break
11:30–11:45Editorial voice (continued)
11:45–12:53Calendar
12:53–14:00Workshop

Day 3Design

09:00–10:08Layout and readability
10:08–11:00Mobile design
11:00–11:30Coffee break
11:30–11:45Mobile design (continued)
11:45–12:53Templates
12:53–14:00Exercise

Day 4Lists and Deliverability

09:00–10:08Consent and privacy
10:08–11:00List growth
11:00–11:30Coffee break
11:30–11:45List growth (continued)
11:45–12:53Deliverability
12:53–14:00Case study

Day 5Measurement

09:00–10:08Opens, clicks and conversions
10:08–11:00Testing
11:00–11:30Coffee break
11:30–11:45Testing (continued)
11:45–12:53Improvement
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.