Public Relations

Newsletter and Publication Management

Newsletters and publications keep employees, members and customers informed and engaged. This course covers publication strategy, editorial planning, content sourcing, writing and editing, design and layout basics, email newsletter best practice, distribution and measuring readership.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Many newsletters go unread. You will learn to produce publications people look forward to.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Editorial calendar workshops, writing and editing exercises, layout critiques and metrics analysis.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Define publication strategy and audience
Plan editorial calendars
Source and commission content
Write and edit for publications
Apply design and email best practice
Measure readership and engagement

Target audience

Who should attend.

This course is suitable for:

Internal communication staff
PR and communication officers
Editors and content writers
Membership organisation staff
Marketing professionals

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Editorial planning
Content sourcing
Writing and editing
Layout
Readership measurement

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Publication Strategy

09:00–10:08Purpose
10:08–11:00Audiences
11:00–11:30Coffee break
11:30–11:45Audiences (continued)
11:45–12:53Formats
12:53–14:00Exercise

Day 2Editorial Planning

09:00–10:08Editorial calendar
10:08–11:00Content mix
11:00–11:30Coffee break
11:30–11:45Content mix (continued)
11:45–12:53Contributors
12:53–14:00Workshop

Day 3Writing and Editing

09:00–10:08Headlines
10:08–11:00Features
11:00–11:30Coffee break
11:30–11:45Features (continued)
11:45–12:53Editing
12:53–14:00Writing practice

Day 4Design and Email

09:00–10:08Layout basics
10:08–11:00Email newsletters
11:00–11:30Coffee break
11:30–11:45Email newsletters (continued)
11:45–12:53Accessibility
12:53–14:00Critique

Day 5Measurement

09:00–10:08Open and read metrics
10:08–11:00Reader surveys
11:00–11:30Coffee break
11:30–11:45Reader surveys (continued)
11:45–12:53Improvement
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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