Day 1Why Purpose Matters
- 09:00–09:54Purpose, mission, vision and values
- 09:54–10:48Evidence on purpose and performance
- 10:48–11:00Purpose-washing risks
- 11:00–11:30Coffee break
- 11:30–12:12Purpose-washing risks (continued)
- 12:12–13:06Stakeholder expectations
- 13:06–14:00Exercise: Purpose assessment



