Public Relations

Leadership Visibility and Thought Leadership

Visible, credible leaders strengthen trust in their organisations. This course covers leadership visibility strategy, defining thought leadership themes, content formats, speaking opportunities, executive social media, internal visibility, media positioning and measuring leadership reputation.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Stakeholders want to see and hear from leaders. You will learn to build credible visibility for executives.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Theme development workshops, content planning, executive profile reviews and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Develop a leadership visibility strategy
Define thought leadership themes
Plan thought leadership content
Secure speaking and media opportunities
Manage executive social media
Measure leadership reputation

Target audience

Who should attend.

This course is suitable for:

Communication directors
Executive communication managers
PR professionals
Senior executives
Executive office staff

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Visibility strategy
Theme development
Content planning
Executive positioning
Measurement

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Leadership Visibility

09:00–10:08Why it matters
10:08–11:00Risks
11:00–11:30Coffee break
11:30–11:45Risks (continued)
11:45–12:53Case studies
12:53–14:00Exercise

Day 2Themes

09:00–10:08Expertise and purpose
10:08–11:00Theme development
11:00–11:30Coffee break
11:30–11:45Theme development (continued)
11:45–12:53Points of view
12:53–14:00Workshop

Day 3Content

09:00–10:08Articles
10:08–11:00Video
11:00–11:30Coffee break
11:30–11:45Video (continued)
11:45–12:53Reports
12:53–14:00Exercise

Day 4Platforms

09:00–10:08Speaking
10:08–11:00Media
11:00–11:30Coffee break
11:30–11:45Media (continued)
11:45–12:53Executive social media
12:53–14:00Workshop

Day 5Internal and Measurement

09:00–10:08Internal visibility
10:08–11:00Measurement
11:00–11:30Coffee break
11:30–11:45Measurement (continued)
11:45–12:53Programme plan
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

All courses

The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.