Marketing & Communication

Internal Communication Strategy

Well-informed employees are more engaged, productive and better ambassadors. This course covers internal communication strategy: understanding employee audiences, aligning with business priorities, channel mix, leader and manager communication, two-way feedback, change communication and measuring internal communication effectiveness.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Employees often hear important news last or not at all. You will learn to build an internal communication strategy that keeps people informed and engaged.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Audit exercises, channel planning workshops, case studies and measurement planning.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Audit current internal communication
Define strategy aligned with business goals
Segment employee audiences
Plan channels and content
Equip leaders and managers to communicate
Measure internal communication effectiveness

Target audience

Who should attend.

This course is suitable for:

Internal communication managers
HR and engagement professionals
Corporate communication staff
Change managers
Senior leaders

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Communication audit
Strategy development
Channel planning
Leader enablement
Measurement

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Internal Communication

09:00–10:08Role and value
10:08–11:00Audit
11:00–11:30Coffee break
11:30–11:45Audit (continued)
11:45–12:53Challenges
12:53–14:00Exercise

Day 2Strategy

09:00–10:08Business alignment
10:08–11:00Audiences
11:00–11:30Coffee break
11:30–11:45Audiences (continued)
11:45–12:53Objectives
12:53–14:00Workshop

Day 3Channels and Content

09:00–10:08Channel mix
10:08–11:00Digital channels
11:00–11:30Coffee break
11:30–11:45Digital channels (continued)
11:45–12:53Content planning
12:53–14:00Exercise

Day 4Leaders and Managers

09:00–10:08Leader visibility
10:08–11:00Manager cascades
11:00–11:30Coffee break
11:30–11:45Manager cascades (continued)
11:45–12:53Two-way dialogue
12:53–14:00Case study

Day 5Measurement

09:00–10:08Surveys and analytics
10:08–11:00Reporting
11:00–11:30Coffee break
11:30–11:45Reporting (continued)
11:45–12:53Improvement
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.