Effective internal communication helps employees understand strategy, feel informed during change and connect their work to the organisation's purpose. This course covers internal communication strategy, channel selection, leadership communication, change communication, employee voice, digital workplace tools and measurement. Participants learn how to plan campaigns, support managers as communicators and evaluate impact on engagement and performance. Practical workshops lead to an internal communication plan for the participant's organisation.
Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.
Information overload, hybrid work and constant change make it harder to reach and engage employees. This course gives you practical strategies and tools to communicate clearly, involve employees in two-way dialogue and demonstrate the value of internal communication to leadership.
The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.
Learning includes case studies, channel audits, message development workshops, change communication exercises, measurement activities and peer review of communication plans.
By the end of this course, participants will be able to:
This course is suitable for:
Participants will develop competencies in:
A focused, practical outline with time to explore, apply and reflect.
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Confirmed dates accept registration requests. Tentative dates are enquiry only.
Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.
Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.
Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.
Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.
