Public Relations

Health Communication Campaigns

Health communication influences public health behaviours, from vaccination to healthy lifestyles. This course covers health behaviour theories, audience research, message design, risk communication, working with health professionals and communities, countering misinformation, channel selection and campaign evaluation.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Effective health communication saves lives. You will learn evidence-based approaches to design health campaigns.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Message testing exercises, campaign design workshops, misinformation case studies and evaluation planning.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Apply health behaviour theories
Research health audiences
Design clear health messages
Communicate health risks
Counter health misinformation
Evaluate health communication campaigns

Target audience

Who should attend.

This course is suitable for:

Health promotion staff
Public health communicators
Hospital PR managers
NGO health officers
Government health communication staff

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Behaviour theory
Audience research
Message design
Risk communication
Misinformation response

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Health Communication

09:00–10:08Role in public health
10:08–11:00Case studies
11:00–11:30Coffee break
11:30–11:45Case studies (continued)
11:45–12:53Ethics
12:53–14:00Exercise

Day 2Behaviour and Audiences

09:00–10:08Behaviour theories
10:08–11:00Audience research
11:00–11:30Coffee break
11:30–11:45Audience research (continued)
11:45–12:53Segmentation
12:53–14:00Workshop

Day 3Messages

09:00–10:08Message design
10:08–11:00Risk communication
11:00–11:30Coffee break
11:30–11:45Risk communication (continued)
11:45–12:53Testing
12:53–14:00Exercise

Day 4Misinformation and Partners

09:00–10:08Misinformation
10:08–11:00Health professionals
11:00–11:30Coffee break
11:30–11:45Health professionals (continued)
11:45–12:53Communities
12:53–14:00Case study

Day 5Channels and Evaluation

09:00–10:08Channel selection
10:08–11:00Evaluation
11:00–11:30Coffee break
11:30–11:45Evaluation (continued)
11:45–12:53Reporting
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.