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Public Relations

Government Relations and Public Affairs

Organisations need to engage constructively with governments, regulators and policymakers. This course covers policy processes, stakeholder mapping, public affairs strategy, advocacy and lobbying ethics, coalition building, position papers and measuring public affairs impact.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Regulation and public policy can significantly affect organisations. This course helps you engage effectively and ethically with decision-makers.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course uses policy case studies, stakeholder mapping, position paper writing and advocacy role plays.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Understand policy-making and regulatory processes
  • Map political and regulatory stakeholders
  • Develop public affairs strategies
  • Prepare position papers and briefings
  • Build coalitions and engage ethically
  • Measure public affairs impact
Target audience

Who should attend.

This course is suitable for:

  • Government relations and public affairs professionals
  • Corporate affairs managers
  • Regulatory affairs staff
  • Association and NGO professionals
  • Senior executives
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Policy analysis
  • Stakeholder mapping
  • Advocacy strategy
  • Position papers
  • Coalition building
  • Ethical engagement
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Policy Environment

  1. 09:00–09:54How policy is made
  2. 09:54–10:48Institutions and actors
  3. 10:48–11:00Regulatory processes
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Regulatory processes (continued)
  6. 12:12–13:06Public affairs role
  7. 13:06–14:00Exercise: Policy landscape

Day 2Stakeholders

  1. 09:00–09:54Stakeholder mapping
  2. 09:54–10:48Influence analysis
  3. 10:48–11:00Relationship building
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Relationship building (continued)
  6. 12:12–13:06Monitoring
  7. 13:06–14:00Workshop: Stakeholder map

Day 3Strategy and Content

  1. 09:00–09:54Public affairs strategy
  2. 09:54–10:48Position papers
  3. 10:48–11:00Evidence
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Evidence (continued)
  6. 12:12–13:06Briefings
  7. 13:06–14:00Exercise: Position paper

Day 4Advocacy

  1. 09:00–09:54Advocacy techniques
  2. 09:54–10:48Coalitions
  3. 10:48–11:00Transparency and ethics
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Transparency and ethics (continued)
  6. 12:12–13:06Consultations
  7. 13:06–14:00Role play: Policymaker meeting

Day 5Measurement

  1. 09:00–09:54Public affairs metrics
  2. 09:54–10:48Reporting
  3. 10:48–11:00Risk management
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Risk management (continued)
  6. 12:12–13:06Continuous engagement
  7. 13:06–14:00Capstone: Public affairs plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Istanbul 16 Nov - 20 Nov 2026
Confirmed dates
£2,650.-Register
Online Live virtual classroom 16 Nov - 20 Nov 2026
Confirmed dates
£1,250.-Register
Vienna 23 Nov - 27 Nov 2026
Confirmed dates
£2,940.-Register
Online Live virtual classroom 23 Nov - 27 Nov 2026
Confirmed dates
£1,250.-Register
Amsterdam 7 Dec - 11 Dec 2026
Confirmed dates
£2,540.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
£1,250.-Register
Singapore 14 Dec - 18 Dec 2026
Confirmed dates
£2,820.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
£1,250.-Register
London 4 Jan - 8 Jan 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 4 Jan - 8 Jan 2027
Confirmed dates
£1,250.-Register
Dubai 18 Jan - 22 Jan 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 18 Jan - 22 Jan 2027
Confirmed dates
£1,250.-Register
Frankfurt 1 Feb - 5 Feb 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 1 Feb - 5 Feb 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 15 Feb - 19 Feb 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 15 Feb - 19 Feb 2027
Confirmed dates
£1,250.-Register
Cape Town 22 Feb - 26 Feb 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 22 Feb - 26 Feb 2027
Confirmed dates
£1,250.-Register
Paris 1 Mar - 5 Mar 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
£1,250.-Register
Istanbul 15 Mar - 19 Mar 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 15 Mar - 19 Mar 2027
Confirmed dates
£1,250.-Register
Amsterdam 5 Apr - 9 Apr 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 5 Apr - 9 Apr 2027
Confirmed dates
£1,250.-Register
Singapore 19 Apr - 23 Apr 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
£1,250.-Register
Rome 26 Apr - 30 Apr 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 26 Apr - 30 Apr 2027
Confirmed dates
£1,250.-Register
London 3 May - 7 May 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
£1,250.-Register
Dubai 17 May - 21 May 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 17 May - 21 May 2027
Confirmed dates
£1,250.-Register
Frankfurt 7 Jun - 11 Jun 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 7 Jun - 11 Jun 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 21 Jun - 25 Jun 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
£1,250.-Register
Rome 28 Jun - 2 Jul 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 28 Jun - 2 Jul 2027
Confirmed dates
£1,250.-Register
Paris 5 Jul - 9 Jul 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 5 Jul - 9 Jul 2027
Confirmed dates
£1,250.-Register
Istanbul 19 Jul - 23 Jul 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 19 Jul - 23 Jul 2027
Confirmed dates
£1,250.-Register
Amsterdam 2 Aug - 6 Aug 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 2 Aug - 6 Aug 2027
Confirmed dates
£1,250.-Register
Singapore 16 Aug - 20 Aug 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 16 Aug - 20 Aug 2027
Confirmed dates
£1,250.-Register
Cape Town 23 Aug - 27 Aug 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
£1,250.-Register
London 6 Sept - 10 Sept 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 6 Sept - 10 Sept 2027
Confirmed dates
£1,250.-Register
Dubai 20 Sept - 24 Sept 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
£1,250.-Register
Frankfurt 4 Oct - 8 Oct 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 4 Oct - 8 Oct 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 18 Oct - 22 Oct 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 18 Oct - 22 Oct 2027
Confirmed dates
£1,250.-Register
Barcelona 25 Oct - 29 Oct 2027
Confirmed dates
£2,840.-Register
Online Live virtual classroom 25 Oct - 29 Oct 2027
Confirmed dates
£1,250.-Register
Paris 1 Nov - 5 Nov 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 1 Nov - 5 Nov 2027
Confirmed dates
£1,250.-Register
Istanbul 15 Nov - 19 Nov 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 15 Nov - 19 Nov 2027
Confirmed dates
£1,250.-Register
Amsterdam 6 Dec - 10 Dec 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
£1,250.-Register
Singapore 13 Dec - 17 Dec 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
£1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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