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Digital Innovation and Transformation

Generative AI for Executives: Strategy and Governance

Generative AI is changing how organisations create content, serve customers, write code and make decisions. This executive course explains generative AI capabilities and limitations, strategic opportunities across functions, investment and operating model choices, risks such as data leakage, hallucination and intellectual property, and governance and policy frameworks. Participants develop a generative AI strategy outline for their organisation.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Executives must make informed decisions about generative AI investment and risk without being technical experts. This course gives you a clear, business-focused understanding and practical governance tools.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course combines executive briefings, live demonstrations, use-case prioritisation workshops, risk discussions and strategy development.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Explain how generative AI works and its current capabilities
  • Identify high-value generative AI use cases
  • Evaluate build, buy and partner options
  • Assess risks including privacy, IP, accuracy and security
  • Establish AI policies, governance and oversight
  • Develop a generative AI strategy and roadmap
Target audience

Who should attend.

This course is suitable for:

  • CEOs and senior executives
  • Board members
  • Strategy and transformation leaders
  • CIOs and CDOs
  • Senior risk and legal professionals
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • AI strategy
  • Use-case prioritisation
  • AI investment decisions
  • AI risk oversight
  • AI governance
  • Change leadership
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Understanding Generative AI

  1. 09:00–09:54Foundation models and how they work
  2. 09:54–10:48Capabilities and limitations
  3. 10:48–11:00Market landscape
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Market landscape (continued)
  6. 12:12–13:06Impact on industries
  7. 13:06–14:00Demonstration: Generative AI tools

Day 2Business Opportunities

  1. 09:00–09:54Productivity use cases
  2. 09:54–10:48Customer-facing applications
  3. 10:48–11:00Product and service innovation
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Product and service innovation (continued)
  6. 12:12–13:06Value measurement
  7. 13:06–14:00Workshop: Use-case identification

Day 3Investment and Operating Models

  1. 09:00–09:54Build, buy and partner
  2. 09:54–10:48Platforms and vendors
  3. 10:48–11:00Data and infrastructure
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Data and infrastructure (continued)
  6. 12:12–13:06Skills and organisation
  7. 13:06–14:00Exercise: Investment options

Day 4Risks and Governance

  1. 09:00–09:54Accuracy and hallucination
  2. 09:54–10:48Data privacy and security
  3. 10:48–11:00Intellectual property
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Intellectual property (continued)
  6. 12:12–13:06Regulation and AI policies
  7. 13:06–14:00Case study: Governing generative AI

Day 5Strategy and Roadmap

  1. 09:00–09:54Prioritisation and sequencing
  2. 09:54–10:48Change and adoption
  3. 10:48–11:00Measuring value
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Measuring value (continued)
  6. 12:12–13:06Board oversight
  7. 13:06–14:00Capstone: Generative AI strategy outline

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Singapore 16 Nov - 20 Nov 2026
Confirmed dates
£2,820.-Register
Online Live virtual classroom 16 Nov - 20 Nov 2026
Confirmed dates
£1,250.-Register
London 7 Dec - 11 Dec 2026
Confirmed dates
£2,450.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
£1,250.-Register
Dubai 14 Dec - 18 Dec 2026
Confirmed dates
£3,150.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
£1,250.-Register
Frankfurt 4 Jan - 8 Jan 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 4 Jan - 8 Jan 2027
Confirmed dates
£1,250.-Register
Rome 11 Jan - 15 Jan 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 11 Jan - 15 Jan 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 18 Jan - 22 Jan 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 18 Jan - 22 Jan 2027
Confirmed dates
£1,250.-Register
Paris 1 Feb - 5 Feb 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 1 Feb - 5 Feb 2027
Confirmed dates
£1,250.-Register
Istanbul 15 Feb - 19 Feb 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 15 Feb - 19 Feb 2027
Confirmed dates
£1,250.-Register
Amsterdam 1 Mar - 5 Mar 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
£1,250.-Register
Singapore 15 Mar - 19 Mar 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 15 Mar - 19 Mar 2027
Confirmed dates
£1,250.-Register
Rome 22 Mar - 26 Mar 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 22 Mar - 26 Mar 2027
Confirmed dates
£1,250.-Register
London 5 Apr - 9 Apr 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 5 Apr - 9 Apr 2027
Confirmed dates
£1,250.-Register
Dubai 19 Apr - 23 Apr 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
£1,250.-Register
Frankfurt 3 May - 7 May 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
£1,250.-Register
Barcelona 10 May - 14 May 2027
Confirmed dates
£2,840.-Register
Online Live virtual classroom 10 May - 14 May 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 17 May - 21 May 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 17 May - 21 May 2027
Confirmed dates
£1,250.-Register
Paris 7 Jun - 11 Jun 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 7 Jun - 11 Jun 2027
Confirmed dates
£1,250.-Register
Istanbul 21 Jun - 25 Jun 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
£1,250.-Register
Amsterdam 5 Jul - 9 Jul 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 5 Jul - 9 Jul 2027
Confirmed dates
£1,250.-Register
Vienna 12 Jul - 16 Jul 2027
Confirmed dates
£2,940.-Register
Online Live virtual classroom 12 Jul - 16 Jul 2027
Confirmed dates
£1,250.-Register
Singapore 19 Jul - 23 Jul 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 19 Jul - 23 Jul 2027
Confirmed dates
£1,250.-Register
London 2 Aug - 6 Aug 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 2 Aug - 6 Aug 2027
Confirmed dates
£1,250.-Register
Dubai 16 Aug - 20 Aug 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 16 Aug - 20 Aug 2027
Confirmed dates
£1,250.-Register
Frankfurt 6 Sept - 10 Sept 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 6 Sept - 10 Sept 2027
Confirmed dates
£1,250.-Register
Cape Town 13 Sept - 17 Sept 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 13 Sept - 17 Sept 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 20 Sept - 24 Sept 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
£1,250.-Register
Paris 4 Oct - 8 Oct 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 4 Oct - 8 Oct 2027
Confirmed dates
£1,250.-Register
Istanbul 18 Oct - 22 Oct 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 18 Oct - 22 Oct 2027
Confirmed dates
£1,250.-Register
Amsterdam 1 Nov - 5 Nov 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 1 Nov - 5 Nov 2027
Confirmed dates
£1,250.-Register
Singapore 15 Nov - 19 Nov 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 15 Nov - 19 Nov 2027
Confirmed dates
£1,250.-Register
Cape Town 22 Nov - 26 Nov 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 22 Nov - 26 Nov 2027
Confirmed dates
£1,250.-Register
London 6 Dec - 10 Dec 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
£1,250.-Register
Dubai 13 Dec - 17 Dec 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
£1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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