Marketing & Communication

Export Marketing and International Expansion

Expanding into new countries offers growth but also new risks. This course covers export marketing and international expansion: market selection, entry modes, adapting products and messages, international pricing, distributor and agent partnerships, export promotion support and building an international marketing plan.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Many companies enter export markets opportunistically and struggle. You will learn a structured approach to international growth.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Market selection exercises, entry mode case studies, pricing calculations and plan development.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Assess and prioritise international markets
Choose suitable market entry modes
Adapt products, branding and communication
Set international pricing
Select and manage distributors and agents
Build an international marketing plan

Target audience

Who should attend.

This course is suitable for:

Export and international managers
Marketing managers
Business owners
Business development staff
Trade promotion officers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Market selection
Entry strategy
Localisation
International pricing
Partner management

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Going International

09:00–10:08Reasons and risks
10:08–11:00Readiness assessment
11:00–11:30Coffee break
11:30–11:45Readiness assessment (continued)
11:45–12:53Exercise
12:53–14:00Case study

Day 2Market Selection

09:00–10:08Market research
10:08–11:00Screening criteria
11:00–11:30Coffee break
11:30–11:45Screening criteria (continued)
11:45–12:53Prioritisation
12:53–14:00Workshop

Day 3Entry Modes

09:00–10:08Exporting, agents and distributors
10:08–11:00Licensing and joint ventures
11:00–11:30Coffee break
11:30–11:45Licensing and joint ventures (continued)
11:45–12:53Direct investment
12:53–14:00Exercise

Day 4Adapting the Offer

09:00–10:08Product and brand adaptation
10:08–11:00Pricing
11:00–11:30Coffee break
11:30–11:45Pricing (continued)
11:45–12:53Communication
12:53–14:00Case study

Day 5Planning

09:00–10:08International marketing plan
10:08–11:00Partners
11:00–11:30Coffee break
11:30–11:45Partners (continued)
11:45–12:53Support programmes
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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