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Leadership & Management

Executive Strategy Workshop: Setting Direction and Priorities

This intensive workshop helps senior leaders define strategic direction, make clear choices about where to compete and how to win, and translate strategy into a focused set of priorities. Participants analyse the external environment and internal capabilities, evaluate strategic options, define strategic objectives and design governance for execution. The workshop format allows participants to apply each step to their own organisation or business unit.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Many strategies are long lists of ambitions rather than clear choices. This workshop helps you sharpen strategic thinking, make difficult trade-offs and leave with a focused strategic framework for your organisation.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The workshop is highly interactive, combining strategic frameworks with facilitated group work, case studies, peer challenge sessions and development of each participant's strategic framework.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Analyse the strategic environment and competitive position
  • Define mission, vision and strategic ambition
  • Make clear strategic choices and trade-offs
  • Set a focused set of strategic priorities and objectives
  • Align resources, structure and capabilities with strategy
  • Design governance and review processes for execution
Target audience

Who should attend.

This course is suitable for:

  • Chief executives and managing directors
  • Senior executives and board members
  • Business unit heads
  • Strategy directors
  • Senior public sector leaders
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Strategic analysis
  • Strategic choice
  • Priority setting
  • Strategic alignment
  • Execution governance
  • Executive facilitation
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Strategic Context

  1. 09:00–09:54What strategy is and is not
  2. 09:54–10:48External environment analysis
  3. 10:48–11:00Industry dynamics and competition
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Industry dynamics and competition (continued)
  6. 12:12–13:06Stakeholder expectations
  7. 13:06–14:00Workshop: Environmental analysis

Day 2Capabilities and Position

  1. 09:00–09:54Internal capability assessment
  2. 09:54–10:48Sources of competitive advantage
  3. 10:48–11:00Value proposition and customer focus
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Value proposition and customer focus (continued)
  6. 12:12–13:06Strengths, gaps and constraints
  7. 13:06–14:00Workshop: Capability review

Day 3Strategic Choices

  1. 09:00–09:54Where to play and how to win
  2. 09:54–10:48Generating and evaluating options
  3. 10:48–11:00Trade-offs and what not to do
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Trade-offs and what not to do (continued)
  6. 12:12–13:06Growth, focus and portfolio decisions
  7. 13:06–14:00Exercise: Choosing between strategic options

Day 4From Strategy to Priorities

  1. 09:00–09:54Strategic objectives and measures
  2. 09:54–10:48Selecting a small number of priorities
  3. 10:48–11:00Resource allocation
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Resource allocation (continued)
  6. 12:12–13:06Organisational alignment
  7. 13:06–14:00Workshop: Strategy map

Day 5Execution and Governance

  1. 09:00–09:54Strategy communication
  2. 09:54–10:48Execution rhythm and reviews
  3. 10:48–11:00Adapting strategy as conditions change
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Adapting strategy as conditions change (continued)
  6. 12:12–13:06Leadership roles in execution
  7. 13:06–14:00Capstone: Strategic framework presentation

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Singapore 9 Nov - 13 Nov 2026
Confirmed dates
£2,820.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
£1,250.-Register
London 23 Nov - 27 Nov 2026
Confirmed dates
£2,450.-Register
Online Live virtual classroom 23 Nov - 27 Nov 2026
Confirmed dates
£1,250.-Register
Dubai 7 Dec - 11 Dec 2026
Confirmed dates
£3,150.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
£1,250.-Register
Frankfurt 14 Dec - 18 Dec 2026
Confirmed dates
£2,650.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
£1,250.-Register
Cape Town 4 Jan - 8 Jan 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 4 Jan - 8 Jan 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 11 Jan - 15 Jan 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 11 Jan - 15 Jan 2027
Confirmed dates
£1,250.-Register
Paris 25 Jan - 29 Jan 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 25 Jan - 29 Jan 2027
Confirmed dates
£1,250.-Register
Istanbul 8 Feb - 12 Feb 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
£1,250.-Register
Amsterdam 22 Feb - 26 Feb 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 22 Feb - 26 Feb 2027
Confirmed dates
£1,250.-Register
Barcelona 1 Mar - 5 Mar 2027
Confirmed dates
£2,840.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
£1,250.-Register
Singapore 8 Mar - 12 Mar 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 8 Mar - 12 Mar 2027
Confirmed dates
£1,250.-Register
London 22 Mar - 26 Mar 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 22 Mar - 26 Mar 2027
Confirmed dates
£1,250.-Register
Dubai 12 Apr - 16 Apr 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
£1,250.-Register
Frankfurt 26 Apr - 30 Apr 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 26 Apr - 30 Apr 2027
Confirmed dates
£1,250.-Register
Rome 3 May - 7 May 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 10 May - 14 May 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 10 May - 14 May 2027
Confirmed dates
£1,250.-Register
Paris 24 May - 28 May 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 24 May - 28 May 2027
Confirmed dates
£1,250.-Register
Istanbul 14 Jun - 18 Jun 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 14 Jun - 18 Jun 2027
Confirmed dates
£1,250.-Register
Amsterdam 21 Jun - 25 Jun 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
£1,250.-Register
Rome 5 Jul - 9 Jul 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 5 Jul - 9 Jul 2027
Confirmed dates
£1,250.-Register
Singapore 12 Jul - 16 Jul 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 12 Jul - 16 Jul 2027
Confirmed dates
£1,250.-Register
London 26 Jul - 30 Jul 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 26 Jul - 30 Jul 2027
Confirmed dates
£1,250.-Register
Dubai 9 Aug - 13 Aug 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
£1,250.-Register
Frankfurt 23 Aug - 27 Aug 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
£1,250.-Register
Vienna 30 Aug - 3 Sept 2027
Confirmed dates
£2,940.-Register
Online Live virtual classroom 30 Aug - 3 Sept 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 13 Sept - 17 Sept 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 13 Sept - 17 Sept 2027
Confirmed dates
£1,250.-Register
Paris 20 Sept - 24 Sept 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
£1,250.-Register
Istanbul 11 Oct - 15 Oct 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
£1,250.-Register
Amsterdam 25 Oct - 29 Oct 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 25 Oct - 29 Oct 2027
Confirmed dates
£1,250.-Register
Cape Town 1 Nov - 5 Nov 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 1 Nov - 5 Nov 2027
Confirmed dates
£1,250.-Register
Singapore 8 Nov - 12 Nov 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 8 Nov - 12 Nov 2027
Confirmed dates
£1,250.-Register
London 22 Nov - 26 Nov 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 22 Nov - 26 Nov 2027
Confirmed dates
£1,250.-Register
Dubai 6 Dec - 10 Dec 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
£1,250.-Register
Frankfurt 13 Dec - 17 Dec 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
£1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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