Public Relations

Event Planning and Management

Successful events require careful planning, coordination and risk management. This course covers the full event cycle: objectives and concept, budgeting, venue and supplier selection, programme design, logistics, guest management, on-the-day coordination, risk and safety, and post-event evaluation.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Events are highly visible and unforgiving of mistakes. You will learn a structured approach to deliver them smoothly.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Event planning templates, budget exercises, run-sheet development, risk workshops and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Set event objectives and concepts
Build and control event budgets
Select venues and suppliers
Design event programmes and run sheets
Manage guests, logistics and on-the-day coordination
Manage event risks and evaluate outcomes

Target audience

Who should attend.

This course is suitable for:

Event coordinators and managers
PR and communication staff
Marketing professionals
Executive assistants
Administrative officers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Event planning
Budgeting
Supplier management
Logistics coordination
Evaluation

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Event Foundations

09:00–10:08Objectives
10:08–11:00Concept
11:00–11:30Coffee break
11:30–11:45Concept (continued)
11:45–12:53Stakeholders
12:53–14:00Exercise

Day 2Budget and Suppliers

09:00–10:08Budgeting
10:08–11:00Venue selection
11:00–11:30Coffee break
11:30–11:45Venue selection (continued)
11:45–12:53Contracts
12:53–14:00Workshop

Day 3Programme and Logistics

09:00–10:08Programme design
10:08–11:00Run sheets
11:00–11:30Coffee break
11:30–11:45Run sheets (continued)
11:45–12:53Guest management
12:53–14:00Exercise

Day 4Event Day

09:00–10:08Coordination
10:08–11:00Briefings
11:00–11:30Coffee break
11:30–11:45Briefings (continued)
11:45–12:53Problem solving
12:53–14:00Simulation

Day 5Risk and Evaluation

09:00–10:08Risk and safety
10:08–11:00Evaluation
11:00–11:30Coffee break
11:30–11:45Evaluation (continued)
11:45–12:53Lessons learned
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.