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Project Management

Design Thinking for Project and Product Teams

Design thinking is a human-centred approach to solving problems and creating products and services people value. This course guides project and product teams through the design thinking process: empathise, define, ideate, prototype and test. Participants complete a design challenge and learn how to integrate design thinking into project and product delivery.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

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Why attend

From knowledge to real-world impact.

Projects often deliver what was specified rather than what users need. Design thinking helps teams understand users deeply and test ideas before committing major resources.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course is a hands-on design sprint, with user research practice, ideation, rapid prototyping and user testing.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Explain the principles of design thinking
  • Conduct user research and build empathy
  • Define problems and opportunity statements
  • Generate and select ideas
  • Prototype and test solutions with users
  • Integrate design thinking with project and agile methods
Target audience

Who should attend.

This course is suitable for:

  • Project and product managers
  • Business analysts
  • Innovation and service design teams
  • Customer experience professionals
  • Team leaders
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • User research
  • Problem framing
  • Ideation
  • Prototyping
  • User testing
  • Human-centred design
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Design Thinking Mindset

  1. 09:00–09:54Principles of human-centred design
  2. 09:54–10:48The design thinking process
  3. 10:48–11:00Design thinking in projects
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Design thinking in projects (continued)
  6. 12:12–13:06Examples and outcomes
  7. 13:06–14:00Exercise: Quick design challenge

Day 2Empathise and Define

  1. 09:00–09:54User interviews and observation
  2. 09:54–10:48Empathy maps and personas
  3. 10:48–11:00Journey mapping
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Journey mapping (continued)
  6. 12:12–13:06Problem statements
  7. 13:06–14:00Workshop: User research

Day 3Ideate

  1. 09:00–09:54Ideation techniques
  2. 09:54–10:48Divergent and convergent thinking
  3. 10:48–11:00Selecting ideas
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Selecting ideas (continued)
  6. 12:12–13:06Concept development
  7. 13:06–14:00Workshop: Ideation session

Day 4Prototype and Test

  1. 09:00–09:54Low-fidelity prototyping
  2. 09:54–10:48Testing with users
  3. 10:48–11:00Learning from feedback
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Learning from feedback (continued)
  6. 12:12–13:06Iteration
  7. 13:06–14:00Lab: Prototype and test

Day 5Integrating into Delivery

  1. 09:00–09:54Design thinking and agile
  2. 09:54–10:48Design sprints
  3. 10:48–11:00Business case from insights
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Business case from insights (continued)
  6. 12:12–13:06Scaling design thinking
  7. 13:06–14:00Capstone: Design challenge presentation

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Kuala Lumpur 9 Nov - 13 Nov 2026
Confirmed dates
£1,450.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
£1,250.-Register
Paris 23 Nov - 27 Nov 2026
Confirmed dates
£2,860.-Register
Online Live virtual classroom 23 Nov - 27 Nov 2026
Confirmed dates
£1,250.-Register
Cape Town 30 Nov - 4 Dec 2026
Confirmed dates
£1,890.-Register
Online Live virtual classroom 30 Nov - 4 Dec 2026
Confirmed dates
£1,250.-Register
Istanbul 7 Dec - 11 Dec 2026
Confirmed dates
£2,650.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
£1,250.-Register
Amsterdam 14 Dec - 18 Dec 2026
Confirmed dates
£2,540.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
£1,250.-Register
Singapore 11 Jan - 15 Jan 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 11 Jan - 15 Jan 2027
Confirmed dates
£1,250.-Register
London 25 Jan - 29 Jan 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 25 Jan - 29 Jan 2027
Confirmed dates
£1,250.-Register
Dubai 8 Feb - 12 Feb 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
£1,250.-Register
Frankfurt 22 Feb - 26 Feb 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 22 Feb - 26 Feb 2027
Confirmed dates
£1,250.-Register
Vienna 1 Mar - 5 Mar 2027
Confirmed dates
£2,940.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 8 Mar - 12 Mar 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 8 Mar - 12 Mar 2027
Confirmed dates
£1,250.-Register
Paris 22 Mar - 26 Mar 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 22 Mar - 26 Mar 2027
Confirmed dates
£1,250.-Register
Istanbul 12 Apr - 16 Apr 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
£1,250.-Register
Rome 19 Apr - 23 Apr 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
£1,250.-Register
Amsterdam 26 Apr - 30 Apr 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 26 Apr - 30 Apr 2027
Confirmed dates
£1,250.-Register
Singapore 10 May - 14 May 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 10 May - 14 May 2027
Confirmed dates
£1,250.-Register
London 24 May - 28 May 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 24 May - 28 May 2027
Confirmed dates
£1,250.-Register
Dubai 14 Jun - 18 Jun 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 14 Jun - 18 Jun 2027
Confirmed dates
£1,250.-Register
Frankfurt 21 Jun - 25 Jun 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
£1,250.-Register
Barcelona 28 Jun - 2 Jul 2027
Confirmed dates
£2,840.-Register
Online Live virtual classroom 28 Jun - 2 Jul 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 12 Jul - 16 Jul 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 12 Jul - 16 Jul 2027
Confirmed dates
£1,250.-Register
Paris 26 Jul - 30 Jul 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 26 Jul - 30 Jul 2027
Confirmed dates
£1,250.-Register
Istanbul 9 Aug - 13 Aug 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
£1,250.-Register
Amsterdam 23 Aug - 27 Aug 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
£1,250.-Register
Cape Town 30 Aug - 3 Sept 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 30 Aug - 3 Sept 2027
Confirmed dates
£1,250.-Register
Singapore 13 Sept - 17 Sept 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 13 Sept - 17 Sept 2027
Confirmed dates
£1,250.-Register
London 20 Sept - 24 Sept 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
£1,250.-Register
Dubai 11 Oct - 15 Oct 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
£1,250.-Register
Rome 18 Oct - 22 Oct 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 18 Oct - 22 Oct 2027
Confirmed dates
£1,250.-Register
Frankfurt 25 Oct - 29 Oct 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 25 Oct - 29 Oct 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 8 Nov - 12 Nov 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 8 Nov - 12 Nov 2027
Confirmed dates
£1,250.-Register
Paris 22 Nov - 26 Nov 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 22 Nov - 26 Nov 2027
Confirmed dates
£1,250.-Register
Istanbul 6 Dec - 10 Dec 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
£1,250.-Register
Amsterdam 13 Dec - 17 Dec 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
£1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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