Marketing & Communication

Content Calendars and Editorial Planning

Consistent, relevant content builds audiences and trust, but many teams publish reactively. This course teaches editorial planning: content strategy and themes, audience research, content calendars across channels, repurposing, production workflows, approvals and measuring content performance.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

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Why attend

From knowledge to real-world impact.

Planned content performs better and costs less to produce. You will learn to run content like a professional editorial team.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Calendar building exercises, workflow design, content audits and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Define content goals and audience needs
Plan themes, pillars and formats
Build multi-channel content calendars
Repurpose content efficiently
Set up production and approval workflows
Measure and improve content performance

Target audience

Who should attend.

This course is suitable for:

Content and social media managers
Marketing executives
Communication officers
PR teams
Small business marketers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Editorial planning
Audience research
Workflow design
Content repurposing
Performance analysis

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Content Strategy

09:00–10:08Goals and audiences
10:08–11:00Content pillars
11:00–11:30Coffee break
11:30–11:45Content pillars (continued)
11:45–12:53Content audit
12:53–14:00Exercise

Day 2Planning

09:00–10:08Formats and channels
10:08–11:00Seasonality and events
11:00–11:30Coffee break
11:30–11:45Seasonality and events (continued)
11:45–12:53Calendar building
12:53–14:00Workshop

Day 3Production

09:00–10:08Briefs
10:08–11:00Workflows and approvals
11:00–11:30Coffee break
11:30–11:45Workflows and approvals (continued)
11:45–12:53Tools
12:53–14:00Exercise

Day 4Repurposing

09:00–10:08One idea, many formats
10:08–11:00Evergreen content
11:00–11:30Coffee break
11:30–11:45Evergreen content (continued)
11:45–12:53Distribution
12:53–14:00Case study

Day 5Measurement

09:00–10:08Content KPIs
10:08–11:00Learning from data
11:00–11:30Coffee break
11:30–11:45Learning from data (continued)
11:45–12:53Iterating the plan
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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