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Marketing & Communication

Contact Centre Management and Performance

Contact centres shape customer experience at scale. This course covers contact centre strategy, workforce management, forecasting and scheduling, quality assurance, agent coaching and engagement, omnichannel service, technology and performance metrics.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Balancing service levels, costs and agent wellbeing is a constant challenge. This course gives contact centre leaders practical tools to improve performance.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course uses workforce planning exercises, quality calibration sessions, case studies and KPI workshops.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Develop contact centre strategy
  • Forecast demand and schedule staff
  • Manage service levels and queues
  • Run quality assurance and coaching
  • Engage and retain agents
  • Measure and improve performance
Target audience

Who should attend.

This course is suitable for:

  • Contact centre managers
  • Team leaders and supervisors
  • Workforce planners
  • Customer service managers
  • Quality analysts
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Workforce management
  • Forecasting and scheduling
  • Quality assurance
  • Agent coaching
  • Omnichannel service
  • Contact centre KPIs
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Contact Centre Strategy

  1. 09:00–09:54Role of the contact centre
  2. 09:54–10:48Channel strategy
  3. 10:48–11:00Operating models
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Operating models (continued)
  6. 12:12–13:06Customer expectations
  7. 13:06–14:00Exercise: Centre assessment

Day 2Workforce Management

  1. 09:00–09:54Forecasting contacts
  2. 09:54–10:48Erlang and staffing
  3. 10:48–11:00Scheduling
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Scheduling (continued)
  6. 12:12–13:06Real-time management
  7. 13:06–14:00Lab: Staffing calculation

Day 3Quality and Coaching

  1. 09:00–09:54Quality frameworks
  2. 09:54–10:48Calibration
  3. 10:48–11:00Coaching
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Coaching (continued)
  6. 12:12–13:06Customer feedback
  7. 13:06–14:00Practice: Quality calibration

Day 4People and Technology

  1. 09:00–09:54Agent engagement
  2. 09:54–10:48Attrition
  3. 10:48–11:00Contact centre technology
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Contact centre technology (continued)
  6. 12:12–13:06AI and self-service
  7. 13:06–14:00Case study: Reducing attrition

Day 5Performance Management

  1. 09:00–09:54KPIs and dashboards
  2. 09:54–10:48First contact resolution
  3. 10:48–11:00Cost per contact
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Cost per contact (continued)
  6. 12:12–13:06Continuous improvement
  7. 13:06–14:00Capstone: Performance plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Vienna 9 Nov - 13 Nov 2026
Confirmed dates
£2,940.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
£1,250.-Register
Istanbul 16 Nov - 20 Nov 2026
Confirmed dates
£2,650.-Register
Online Live virtual classroom 16 Nov - 20 Nov 2026
Confirmed dates
£1,250.-Register
Amsterdam 7 Dec - 11 Dec 2026
Confirmed dates
£2,540.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
£1,250.-Register
Singapore 14 Dec - 18 Dec 2026
Confirmed dates
£2,820.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
£1,250.-Register
London 4 Jan - 8 Jan 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 4 Jan - 8 Jan 2027
Confirmed dates
£1,250.-Register
Dubai 18 Jan - 22 Jan 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 18 Jan - 22 Jan 2027
Confirmed dates
£1,250.-Register
Frankfurt 1 Feb - 5 Feb 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 1 Feb - 5 Feb 2027
Confirmed dates
£1,250.-Register
Rome 8 Feb - 12 Feb 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 15 Feb - 19 Feb 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 15 Feb - 19 Feb 2027
Confirmed dates
£1,250.-Register
Paris 1 Mar - 5 Mar 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
£1,250.-Register
Istanbul 15 Mar - 19 Mar 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 15 Mar - 19 Mar 2027
Confirmed dates
£1,250.-Register
Amsterdam 5 Apr - 9 Apr 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 5 Apr - 9 Apr 2027
Confirmed dates
£1,250.-Register
Cape Town 12 Apr - 16 Apr 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
£1,250.-Register
Singapore 19 Apr - 23 Apr 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
£1,250.-Register
London 3 May - 7 May 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
£1,250.-Register
Dubai 17 May - 21 May 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 17 May - 21 May 2027
Confirmed dates
£1,250.-Register
Cape Town 31 May - 4 Jun 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 31 May - 4 Jun 2027
Confirmed dates
£1,250.-Register
Frankfurt 7 Jun - 11 Jun 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 7 Jun - 11 Jun 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 21 Jun - 25 Jun 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
£1,250.-Register
Paris 5 Jul - 9 Jul 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 5 Jul - 9 Jul 2027
Confirmed dates
£1,250.-Register
Istanbul 19 Jul - 23 Jul 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 19 Jul - 23 Jul 2027
Confirmed dates
£1,250.-Register
Amsterdam 2 Aug - 6 Aug 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 2 Aug - 6 Aug 2027
Confirmed dates
£1,250.-Register
Barcelona 9 Aug - 13 Aug 2027
Confirmed dates
£2,840.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
£1,250.-Register
Singapore 16 Aug - 20 Aug 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 16 Aug - 20 Aug 2027
Confirmed dates
£1,250.-Register
London 6 Sept - 10 Sept 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 6 Sept - 10 Sept 2027
Confirmed dates
£1,250.-Register
Dubai 20 Sept - 24 Sept 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
£1,250.-Register
Frankfurt 4 Oct - 8 Oct 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 4 Oct - 8 Oct 2027
Confirmed dates
£1,250.-Register
Rome 11 Oct - 15 Oct 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 18 Oct - 22 Oct 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 18 Oct - 22 Oct 2027
Confirmed dates
£1,250.-Register
Paris 1 Nov - 5 Nov 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 1 Nov - 5 Nov 2027
Confirmed dates
£1,250.-Register
Istanbul 15 Nov - 19 Nov 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 15 Nov - 19 Nov 2027
Confirmed dates
£1,250.-Register
Amsterdam 6 Dec - 10 Dec 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
£1,250.-Register
Singapore 13 Dec - 17 Dec 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
£1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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