Public Relations

Change Communication

Organisational change succeeds when people understand why it is happening and what it means for them. This course covers communication during change: change narratives, stakeholder impact analysis, leader and manager roles, communication sequencing, two-way feedback, handling resistance and measuring understanding.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Poor communication is one of the main reasons change fails. You will learn to communicate change clearly and honestly.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Change narrative workshops, communication sequencing, manager briefing practice and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Build a compelling change narrative
Analyse change impact on audiences
Equip leaders and managers to communicate
Sequence change communication
Create two-way feedback channels
Measure understanding and adoption

Target audience

Who should attend.

This course is suitable for:

Internal communication managers
Change managers
HR business partners
PR professionals
Senior managers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Change narrative
Impact analysis
Manager enablement
Sequencing
Feedback

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Change and Communication

09:00–10:08Why change fails
10:08–11:00Psychology of change
11:00–11:30Coffee break
11:30–11:45Psychology of change (continued)
11:45–12:53Case studies
12:53–14:00Exercise

Day 2Narrative

09:00–10:08Why, what, how
10:08–11:00Change story
11:00–11:30Coffee break
11:30–11:45Change story (continued)
11:45–12:53Messages
12:53–14:00Workshop

Day 3Audiences and Leaders

09:00–10:08Impact analysis
10:08–11:00Leader roles
11:00–11:30Coffee break
11:30–11:45Leader roles (continued)
11:45–12:53Manager briefings
12:53–14:00Practice

Day 4Sequencing and Feedback

09:00–10:08Communication timeline
10:08–11:00Feedback channels
11:00–11:30Coffee break
11:30–11:45Feedback channels (continued)
11:45–12:53Rumours
12:53–14:00Exercise

Day 5Measurement

09:00–10:08Understanding surveys
10:08–11:00Adoption
11:00–11:30Coffee break
11:30–11:45Adoption (continued)
11:45–12:53Adjusting
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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