Brand Storytelling and Corporate Narrative

Facts inform but stories persuade and are remembered. This course helps you build and use a compelling corporate narrative.

• Difficulty translating subject knowledge into practical workplace decisions.
• Inconsistent approaches to the activities covered in the course outline.
• Lack of a structured plan for applying and reviewing new skills.

The course uses narrative workshops, story development exercises, case studies and presentation practice.

By the end of this course, participants will be able to:

• Explain the role of storytelling in brand and reputation
• Develop a corporate narrative
• Apply story structures and techniques
• Adapt stories for different audiences
• Tell stories across channels
• Engage employees as storytellers

This course is suitable for:

• Communications and PR professionals
• Brand and marketing managers
• Senior leaders
• Internal communication specialists
• Content creators

Participants will develop competencies in:

• Corporate narrative
• Story structure
• Brand purpose
• Audience adaptation
• Multichannel storytelling
• Storyteller development