Public Relations

Arabic-English Media Communication Skills

Many organisations communicate with media and audiences in both Arabic and English. This course develops bilingual media communication: differences between Arabic and English media styles, transcreation rather than translation, bilingual press materials, terminology consistency, bilingual spokespeople and quality control.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

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Why attend

From knowledge to real-world impact.

Literal translation weakens messages and can cause embarrassment. You will learn to communicate naturally in both languages.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Comparative analysis of media texts, transcreation exercises, bilingual release drafting and spokesperson practice.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Compare Arabic and English media writing styles
Apply transcreation techniques
Produce bilingual press materials
Maintain consistent terminology
Support bilingual spokespeople
Set up bilingual quality control

Target audience

Who should attend.

This course is suitable for:

Bilingual PR and communication officers
Translators working in communication
Media relations staff
Content writers
Spokespeople

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Style awareness
Transcreation
Bilingual writing
Terminology management
Quality control

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Two Media Cultures

09:00–10:08Arabic media style
10:08–11:00English media style
11:00–11:30Coffee break
11:30–11:45English media style (continued)
11:45–12:53Comparisons
12:53–14:00Exercise

Day 2Transcreation

09:00–10:08Translation versus transcreation
10:08–11:00Cultural adaptation
11:00–11:30Coffee break
11:30–11:45Cultural adaptation (continued)
11:45–12:53Headlines
12:53–14:00Workshop

Day 3Bilingual Materials

09:00–10:08Press releases
10:08–11:00Statements
11:00–11:30Coffee break
11:30–11:45Statements (continued)
11:45–12:53Social posts
12:53–14:00Drafting practice

Day 4Terminology

09:00–10:08Glossaries
10:08–11:00Names and titles
11:00–11:30Coffee break
11:30–11:45Names and titles (continued)
11:45–12:53Consistency
12:53–14:00Exercise

Day 5Spokespeople and Quality

09:00–10:08Bilingual interviews
10:08–11:00Review workflows
11:00–11:30Coffee break
11:30–11:45Review workflows (continued)
11:45–12:53Quality checks
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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