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Digital Innovation and Transformation

AI Product Management: From Use Case to Deployment

AI products behave differently from traditional software: they rely on data, produce probabilistic results and need continuous monitoring after release. This course equips product managers and business leaders with the skills to identify valuable AI use cases, define requirements, work with data and engineering teams, evaluate model performance, manage risk and launch AI features that users trust. Participants follow an AI product from idea to deployment and develop a product plan for an AI initiative in their own organisation.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Many AI initiatives never move beyond pilots because they lack a clear user problem, success measures or ownership. This course gives you a product management approach tailored to AI, helping you deliver AI solutions that create value, meet regulatory expectations and continue to perform after launch.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course combines frameworks and case studies with product discovery workshops, AI requirements exercises, evaluation activities, risk assessments and a capstone product pitch.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Explain how AI products differ from conventional software
  • Identify and validate AI use cases that solve real user problems
  • Define AI product requirements, data needs and success metrics
  • Work effectively with data scientists and engineers
  • Evaluate model performance, fairness and user experience
  • Plan deployment, monitoring and continuous improvement
Target audience

Who should attend.

This course is suitable for:

  • Product managers and product owners
  • Business leaders sponsoring AI initiatives
  • Digital transformation and innovation managers
  • Business analysts working on AI projects
  • Technical leads moving into product roles
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • AI use-case discovery
  • AI product requirements
  • Model evaluation
  • Responsible AI
  • AI product delivery
  • Product metrics and monitoring
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Foundations of AI Products

  1. 09:00–09:54How machine learning and generative AI products work
  2. 09:54–10:48The AI product life cycle
  3. 10:48–11:00Differences between deterministic and probabilistic products
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Differences between deterministic and probabilistic products (continued)
  6. 12:12–13:06Roles in an AI product team
  7. 13:06–14:00Exercise: Reviewing successful and failed AI products

Day 2Discovery and Use-Case Validation

  1. 09:00–09:54Finding user problems suited to AI
  2. 09:54–10:48Assessing feasibility, data availability and value
  3. 10:48–11:00Build, buy or partner decisions
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Build, buy or partner decisions (continued)
  6. 12:12–13:06Writing an AI opportunity statement
  7. 13:06–14:00Workshop: Validating an AI use case

Day 3Requirements, Data and Metrics

  1. 09:00–09:54Defining AI product requirements and acceptance criteria
  2. 09:54–10:48Data requirements, labelling and quality
  3. 10:48–11:00Business, user and model performance metrics
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Business, user and model performance metrics (continued)
  6. 12:12–13:06Designing human-AI interaction
  7. 13:06–14:00Exercise: Writing requirements for an AI feature

Day 4Evaluation, Risk and Trust

  1. 09:00–09:54Testing AI outputs and evaluation datasets
  2. 09:54–10:48Bias, fairness and explainability
  3. 10:48–11:00Regulatory and ethical considerations
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Regulatory and ethical considerations (continued)
  6. 12:12–13:06User trust, transparency and feedback mechanisms
  7. 13:06–14:00Case study: Managing risk in a customer-facing AI assistant

Day 5Launch and Continuous Improvement

  1. 09:00–09:54Pilots, phased rollout and experimentation
  2. 09:54–10:48Monitoring model drift and performance
  3. 10:48–11:00Cost management for AI products
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Cost management for AI products (continued)
  6. 12:12–13:06Scaling and roadmap planning
  7. 13:06–14:00Capstone: AI product plan and pitch

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Dubai 9 Nov - 13 Nov 2026
Confirmed dates
£3,150.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
£1,250.-Register
Vienna 16 Nov - 20 Nov 2026
Confirmed dates
£2,940.-Register
Online Live virtual classroom 16 Nov - 20 Nov 2026
Confirmed dates
£1,250.-Register
Frankfurt 23 Nov - 27 Nov 2026
Confirmed dates
£2,650.-Register
Online Live virtual classroom 23 Nov - 27 Nov 2026
Confirmed dates
£1,250.-Register
Kuala Lumpur 7 Dec - 11 Dec 2026
Confirmed dates
£1,450.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
£1,250.-Register
Paris 14 Dec - 18 Dec 2026
Confirmed dates
£2,860.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
£1,250.-Register
Istanbul 11 Jan - 15 Jan 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 11 Jan - 15 Jan 2027
Confirmed dates
£1,250.-Register
Amsterdam 25 Jan - 29 Jan 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 25 Jan - 29 Jan 2027
Confirmed dates
£1,250.-Register
Singapore 8 Feb - 12 Feb 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
£1,250.-Register
Cape Town 15 Feb - 19 Feb 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 15 Feb - 19 Feb 2027
Confirmed dates
£1,250.-Register
London 22 Feb - 26 Feb 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 22 Feb - 26 Feb 2027
Confirmed dates
£1,250.-Register
Dubai 8 Mar - 12 Mar 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 8 Mar - 12 Mar 2027
Confirmed dates
£1,250.-Register
Frankfurt 22 Mar - 26 Mar 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 22 Mar - 26 Mar 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 12 Apr - 16 Apr 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
£1,250.-Register
Barcelona 19 Apr - 23 Apr 2027
Confirmed dates
£2,840.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
£1,250.-Register
Paris 26 Apr - 30 Apr 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 26 Apr - 30 Apr 2027
Confirmed dates
£1,250.-Register
Istanbul 10 May - 14 May 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 10 May - 14 May 2027
Confirmed dates
£1,250.-Register
Amsterdam 24 May - 28 May 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 24 May - 28 May 2027
Confirmed dates
£1,250.-Register
Rome 7 Jun - 11 Jun 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 7 Jun - 11 Jun 2027
Confirmed dates
£1,250.-Register
Singapore 14 Jun - 18 Jun 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 14 Jun - 18 Jun 2027
Confirmed dates
£1,250.-Register
London 21 Jun - 25 Jun 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
£1,250.-Register
Dubai 12 Jul - 16 Jul 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 12 Jul - 16 Jul 2027
Confirmed dates
£1,250.-Register
Frankfurt 26 Jul - 30 Jul 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 26 Jul - 30 Jul 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 9 Aug - 13 Aug 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
£1,250.-Register
Cape Town 16 Aug - 20 Aug 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 16 Aug - 20 Aug 2027
Confirmed dates
£1,250.-Register
Paris 23 Aug - 27 Aug 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
£1,250.-Register
Istanbul 13 Sept - 17 Sept 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 13 Sept - 17 Sept 2027
Confirmed dates
£1,250.-Register
Amsterdam 20 Sept - 24 Sept 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
£1,250.-Register
Singapore 11 Oct - 15 Oct 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
£1,250.-Register
Rome 18 Oct - 22 Oct 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 18 Oct - 22 Oct 2027
Confirmed dates
£1,250.-Register
London 25 Oct - 29 Oct 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 25 Oct - 29 Oct 2027
Confirmed dates
£1,250.-Register
Dubai 8 Nov - 12 Nov 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 8 Nov - 12 Nov 2027
Confirmed dates
£1,250.-Register
Frankfurt 22 Nov - 26 Nov 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 22 Nov - 26 Nov 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 6 Dec - 10 Dec 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
£1,250.-Register
Paris 13 Dec - 17 Dec 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
£1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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