A WORLD OF KNOWLEDGE. A NEW HORIZON.info@smarthorizon.uk
Digital Innovation and Transformation

Agile Product Management for Digital Services

Digital services require continuous discovery and delivery to meet user needs. This course covers product strategy, discovery, outcome-based roadmaps, prioritisation, experimentation, metrics and working with agile delivery teams, specifically for digital services in public and private organisations.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Digital services succeed when managed as evolving products, not one-off projects. This course gives you the product management skills to deliver ongoing value.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course uses product case work, discovery exercises, roadmap workshops and metrics design.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Define product vision and strategy for digital services
  • Conduct product discovery with users
  • Build outcome-based roadmaps
  • Prioritise using value and evidence
  • Run experiments and measure product outcomes
  • Work effectively with agile delivery teams
Target audience

Who should attend.

This course is suitable for:

  • Product managers
  • Digital service owners
  • Product owners
  • Business analysts
  • Digital transformation leaders
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Product strategy
  • Product discovery
  • Outcome roadmaps
  • Prioritisation
  • Experimentation
  • Product metrics
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Product Thinking

  1. 09:00–09:54Products versus projects
  2. 09:54–10:48Product roles
  3. 10:48–11:00Digital service context
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Digital service context (continued)
  6. 12:12–13:06Product strategy
  7. 13:06–14:00Exercise: Product vision

Day 2Discovery

  1. 09:00–09:54User research
  2. 09:54–10:48Problem validation
  3. 10:48–11:00Opportunity solution trees
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Opportunity solution trees (continued)
  6. 12:12–13:06Assumption testing
  7. 13:06–14:00Workshop: Discovery plan

Day 3Roadmaps and Prioritisation

  1. 09:00–09:54Outcome-based roadmaps
  2. 09:54–10:48Prioritisation frameworks
  3. 10:48–11:00Stakeholder alignment
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Stakeholder alignment (continued)
  6. 12:12–13:06Communicating roadmaps
  7. 13:06–14:00Exercise: Roadmap

Day 4Delivery and Experimentation

  1. 09:00–09:54Working with agile teams
  2. 09:54–10:48MVPs and releases
  3. 10:48–11:00A/B testing
  4. 11:00–11:30Coffee break
  5. 11:30–12:12A/B testing (continued)
  6. 12:12–13:06Learning loops
  7. 13:06–14:00Case study: Digital service launch

Day 5Metrics and Growth

  1. 09:00–09:54North star and product metrics
  2. 09:54–10:48Analytics
  3. 10:48–11:00Continuous improvement
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Continuous improvement (continued)
  6. 12:12–13:06Scaling products
  7. 13:06–14:00Capstone: Product plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Kuala Lumpur 9 Nov - 13 Nov 2026
Confirmed dates
£1,450.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
£1,250.-Register
Paris 23 Nov - 27 Nov 2026
Confirmed dates
£2,860.-Register
Online Live virtual classroom 23 Nov - 27 Nov 2026
Confirmed dates
£1,250.-Register
Istanbul 7 Dec - 11 Dec 2026
Confirmed dates
£2,650.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
£1,250.-Register
Amsterdam 14 Dec - 18 Dec 2026
Confirmed dates
£2,540.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
£1,250.-Register
Singapore 11 Jan - 15 Jan 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 11 Jan - 15 Jan 2027
Confirmed dates
£1,250.-Register
London 25 Jan - 29 Jan 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 25 Jan - 29 Jan 2027
Confirmed dates
£1,250.-Register
Vienna 1 Feb - 5 Feb 2027
Confirmed dates
£2,940.-Register
Online Live virtual classroom 1 Feb - 5 Feb 2027
Confirmed dates
£1,250.-Register
Dubai 8 Feb - 12 Feb 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
£1,250.-Register
Frankfurt 22 Feb - 26 Feb 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 22 Feb - 26 Feb 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 8 Mar - 12 Mar 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 8 Mar - 12 Mar 2027
Confirmed dates
£1,250.-Register
Paris 22 Mar - 26 Mar 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 22 Mar - 26 Mar 2027
Confirmed dates
£1,250.-Register
Rome 5 Apr - 9 Apr 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 5 Apr - 9 Apr 2027
Confirmed dates
£1,250.-Register
Istanbul 12 Apr - 16 Apr 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
£1,250.-Register
Amsterdam 26 Apr - 30 Apr 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 26 Apr - 30 Apr 2027
Confirmed dates
£1,250.-Register
Singapore 10 May - 14 May 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 10 May - 14 May 2027
Confirmed dates
£1,250.-Register
London 24 May - 28 May 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 24 May - 28 May 2027
Confirmed dates
£1,250.-Register
Cape Town 31 May - 4 Jun 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 31 May - 4 Jun 2027
Confirmed dates
£1,250.-Register
Dubai 14 Jun - 18 Jun 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 14 Jun - 18 Jun 2027
Confirmed dates
£1,250.-Register
Frankfurt 21 Jun - 25 Jun 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 12 Jul - 16 Jul 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 12 Jul - 16 Jul 2027
Confirmed dates
£1,250.-Register
Paris 26 Jul - 30 Jul 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 26 Jul - 30 Jul 2027
Confirmed dates
£1,250.-Register
Barcelona 2 Aug - 6 Aug 2027
Confirmed dates
£2,840.-Register
Online Live virtual classroom 2 Aug - 6 Aug 2027
Confirmed dates
£1,250.-Register
Istanbul 9 Aug - 13 Aug 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
£1,250.-Register
Amsterdam 23 Aug - 27 Aug 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
£1,250.-Register
Singapore 13 Sept - 17 Sept 2027
Confirmed dates
£2,820.-Register
Online Live virtual classroom 13 Sept - 17 Sept 2027
Confirmed dates
£1,250.-Register
London 20 Sept - 24 Sept 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
£1,250.-Register
Cape Town 4 Oct - 8 Oct 2027
Confirmed dates
£1,890.-Register
Online Live virtual classroom 4 Oct - 8 Oct 2027
Confirmed dates
£1,250.-Register
Dubai 11 Oct - 15 Oct 2027
Confirmed dates
£3,150.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
£1,250.-Register
Frankfurt 25 Oct - 29 Oct 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 25 Oct - 29 Oct 2027
Confirmed dates
£1,250.-Register
Kuala Lumpur 8 Nov - 12 Nov 2027
Confirmed dates
£1,450.-Register
Online Live virtual classroom 8 Nov - 12 Nov 2027
Confirmed dates
£1,250.-Register
Paris 22 Nov - 26 Nov 2027
Confirmed dates
£2,860.-Register
Online Live virtual classroom 22 Nov - 26 Nov 2027
Confirmed dates
£1,250.-Register
Rome 29 Nov - 3 Dec 2027
Confirmed dates
£2,450.-Register
Online Live virtual classroom 29 Nov - 3 Dec 2027
Confirmed dates
£1,250.-Register
Istanbul 6 Dec - 10 Dec 2027
Confirmed dates
£2,650.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
£1,250.-Register
Amsterdam 13 Dec - 17 Dec 2027
Confirmed dates
£2,540.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
£1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon UK certificate of attendance. Smart Horizon UK programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

All courses
Your next chapter starts here

Enquire about this course.

Send your selected programme and session to our learning team.

Your email app opens a draft. Nothing is sent until you send that email; no booking is created.